US 7,587,349 B2
Method, system, and computer program product for card selector tool
Jill E. Gottlieb, Lawrenceville, N.J. (US); Rene Jesus Villegas, Brooklyn, N.Y. (US); Lincoln T. Bjorkman, Westport, Conn. (US); Eunice E. Chase, Brooklyn, N.Y. (US); Min S. Chung, New York, N.Y. (US); Brendan M. Gallagher, Narberth, Pa. (US); Whitney G. Hess, New York, N.Y. (US); Nori S. Kaiser, New York, N.Y. (US); Nicholas E. Kierstead, New York, N.Y. (US); Richard LaFauci, New York, N.Y. (US); Judith Laughren, New York, N.Y. (US); Grace Cham Perez, Edgewater, N.J. (US); and John A. Young, West Chester, Pa. (US)
Assigned to American Express Travel Related Services Company, Inc., New York, N.Y. (US)
Filed on Feb. 09, 2007, as Appl. No. 11/673,385.
Claims priority of provisional application 60/771871, filed on Feb. 10, 2006.
Prior Publication US 2008/0021814 A1, Jan. 24, 2008
Int. Cl. G06Q 40/00 (2006.01)
U.S. Cl. 705—35  [705/37] 18 Claims
OG exemplary drawing
 
1. A computer-implemented method for displaying a qualified set of financial transaction instruments, said method being executed by a computer system and comprising:
electrically comparing, using the computer system, a customer preference with an attribute of a first set of financial transaction instruments to determine a qualified set of financial transaction instruments;
electrically determining, using the computer system, a number of priority display positions by calculating a number of unique financial transaction instrument issuers having financial transaction instruments in the qualified set of financial transaction instruments;
electrically randomly selecting and displaying in one of the priority display positions, a qualified financial transaction instrument from each unique financial transaction instrument issuer, wherein the qualified financial transaction instrument is in the qualified set of financial transaction instruments; and
electrically randomly selecting and displaying in a secondary display position all financial transaction instruments in the qualified set of financial transaction instruments except those qualified financial transaction instruments displayed in a priority display position.